Reno Omokri, A Nigerian human right activist, lawyer and a former Special Assistant to ex-President Goodluck Jonathan, has urged the Federal Government to use Grammy award-winning artiste, Wizkid, to launder the image of the country like Jamaica did with Bob Marley.
According to Omokri, “When people buy your culture, they will definitely also buy your products. Nigeria has a useless government that does not know this. They are more interested in rehabilitating Boko Haram than in rehabilitating our economy. However, our private sector should not be like them.
“Use Wizkid to brand your products, the way Jamaica used Bob Marley, and Barbados is currently using Rihanna. Wizkid’s global fan base will buy your products and buy Nigeria!
“If UBA, for example, were to brand with Wizkid, they can get millions of new account holders in The United Kingdom and Ireland. People do not buy for logical reasons. They buy for emotional reasons. And the world has emotionally connected with Wizkid and his music! As it stands, Nigeria needs Wizkid more than he needs Nigeria.”
As a former Special Assistant to ex-President Goodluck Jonathan, Omokri was noted for using social media to conduct surveys and project the developments undertaken by the Nigerian Government.
