A music streaming website called potify claims to be dedicated to promoting Nigerian artists and content producers.
When Spotify hosted celebrities, the media, influencers, and fans to celebrate “Lagos’ role as a metropolis of culture-shifters, innovators, and tastemakers in Lagos State,” Phiona Okumu, Head of Music, Sub Saharan Africa, revealed this.
In a statement on Friday, Auguest 26, 2022, Okumu promised that Spotify would continue to offer local musicians and other audio artists and innovators viable platforms on which to display their talent.
According to a recent discovery made by the platform, Spotify was impressed with the popularity of Nigerian music, she said.
She said that this showed Burna Boy, Asake, Davido, Drake, and Wizkid to be the top five artists in Nigeria’s Gen Z community in terms of streaming popularity.
We stay dedicated to amplifying the talent coming out of Nigeria by giving local musicians and other audio makers a forum to display their talent. We are so thrilled to be linked with the Nigerian Gen Z community.
“Lagos is becoming a global tastemaker city and a generation of artistes, powered by online streaming, have got it to this point.
“Thanks in large part to music, the world’s been given a taste of Nigeria, moreso, African creators are giving rise to globalisation of culture through their work and we are so excited to be part of this success story.
“As Lagos is increasingly attaining a global tastemaker city status with creatives who are driving trends in pop culture and music, Spotify is proud to celebrate both this city that has cemented itself as a global powerhouse and the young tastemakers who are setting the agenda,” she said.
“At the morning session, influencers and their fans interacted with the Spotify team for a deep dive into the listening habits of Nigeria’s Gen Z.
“The session included an exploration of how the music consumed by Gen Zs often mirrors their moods and fits into their day-to-day lives.
“Nigerian artiste, Victony, who is also a RADAR Africa artiste, had guests singing along to his hit song “Holy Father” and other jams, making the event one to remember.
“Later, at the evening session, the party continued with another Spotify RADAR Africa artiste, BNXN, who enthralled the crowd with some of his hit songs including “Finesse”.
“Up and coming Nigerian Afropop singer, Preyé, also performed, previewing her album coming out in September,” she said.
“Nigeria is undeniably a country setting trends across the world, with Lagos at the heart of its influence.
“With the array of talent present at the #SpotifyFunhouse events, we can say for certain that Lagos’ status as a city of influence is here to stay,” she said.
Speaking on the partnership with Spotify, Lerato Makume, Customer Marketing Manager for Bombay Sapphire, said,’ ‘Bombay Sapphire believes in inspiring self-expression.
“The collaboration with the blend bar gave opportunity for Nigerian creatives and tastemakers to express their creativity in a glass by mixing their own drinks as they do their music.”
